Privacy Policy

Last updated: April 2026

Who we are

This Privacy Policy explains how LONDONDESIGNFASHION.COM (londondesignfashion.com) collects, uses, stores, protects, and shares your information when you visit our site or shop with us. If you have questions, contact us at [email protected].

Information we collect

• Contact details: name, email address, phone number, shipping and billing addresses.
• Order details: items purchased, order value, delivery preferences, messages related to your order.
• Payment information: payment method, transaction details. We do not store full card numbers on our servers.
• Account information (if you create one): username, password, order history, saved addresses.
• Technical and usage data: IP address, device and browser type, pages viewed, referring/exit pages, timestamps, and general location derived from your IP.
• Communications: emails, support requests, reviews, survey responses.
• Cookies and similar technologies: small files placed on your device to operate the site and understand performance.

What we collect and why

Category	Examples	Primary purposes	Key service providers
Contact & order details	Name, email, address, items, delivery notes	Process and deliver orders, provide updates, handle returns/support	Shipping carriers, email and customer support platforms
Payment data	Payment method, transaction ID	Accept payments, prevent fraud, issue refunds	PayPal, Stripe, Airwallex
Technical & usage data	IP, device type, pages viewed	Site security, performance, analytics, debugging	Website hosting and analytics tools
Marketing preferences	Email opt-in status	Send newsletters and offers (if you agree)	Email marketing platforms
Customer content	Product reviews, photos, messages	Display feedback, respond to inquiries	Review and helpdesk tools

How we use your information

• To fulfill our contract with you: process orders, take payment, ship items, and provide customer support.
• For our legitimate interests: operate, secure, and improve the site; prevent fraud; understand product performance.
• With your consent: send marketing emails and personalized updates (you can withdraw consent at any time).
• To meet legal and compliance obligations: record keeping, tax, and regulatory requirements.

Cookies and similar technologies

• Essential cookies: required for core site features like cart and checkout.
• Performance/analytics cookies: help us understand site usage and improve experience.
• Functional cookies: remember choices such as language or region.

You can manage cookies through your browser settings. Disabling certain cookies may impact site functionality, especially checkout.

When we share information

We share information with trusted service providers only as needed to run our business and provide services to you:

• Payment processors (PayPal, Stripe, Airwallex) to securely process transactions and prevent fraud.
• Shipping and logistics partners to deliver your order and handle returns.
• Hosting, security, analytics, and customer support tools to operate and protect our site and assist you.
• Professional advisers and authorities where required by law or to protect our rights.

We do not sell your personal information.

Payment processing

Payments are processed by PayPal, Stripe, or Airwallex. Your payment details are transmitted directly to these providers and are subject to their security practices. We do not store full card numbers on our servers.

Data retention

We keep personal information only for as long as necessary for the purposes described in this policy, including maintaining accurate business records, supporting your orders and warranty inquiries, and meeting legal, tax, and accounting requirements. When no longer needed, we take steps to delete or anonymize the data. We keep a minimal suppression record of your email if you unsubscribe so we can honor your request.

Security

We use reasonable technical and organizational safeguards to protect personal information, including encryption in transit (TLS), access controls, and routine monitoring. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

International data transfers

We may process and store information in countries where we or our service providers operate. When we transfer data across borders, we use appropriate safeguards designed to protect your information, such as contractual obligations with service providers.

Your choices and rights

• Access and update: request a copy of your information or ask us to correct inaccuracies.
• Delete: request deletion where applicable and not restricted by legal obligations.
• Object or restrict: object to or restrict certain processing, including for direct marketing.
• Portability: request a copy of certain information in a portable format.
• Marketing opt-out: use the unsubscribe link in our emails or contact us to stop marketing messages.

These rights may vary based on your location. To make a request, email [email protected]. We may ask for information to verify your identity and will respond within a reasonable time.

Children's privacy

Our site is not directed to children, and we do not knowingly collect personal information from anyone under the age that requires parental consent in their region. If you believe a child has provided us information, please contact us so we can take appropriate action.

User-generated content

If you submit reviews or photos, we may display them along with the name or nickname you provide. Do not share content you would prefer to keep private. You can request removal by contacting support.

Third-party links

Our site may include links to third-party websites. We are not responsible for their privacy practices. Review the privacy policies of any sites you visit.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices. Material changes will be noted by updating the date at the top of this page.

Contact us

Email: [email protected]